English version What does being an entrepreneur mean nowadays? The entrepreneur is “an individual who starts and/ or manages a business, assuming the risks and responsibilities thereby entailed”. But what does it really mean? Over the years, entrepreneurship has changed, just as the tastes of consumers and markets have changed. And with globalization, competition has…
English version Welcome, I will try to briefly summarize the changes taking place in the selective cosmetics sector with regard to the development and consolidation of large industrial groups. Let’s start by analyzing the recent moves by the big luxury groups. L’Oreal, like Coty and LVMH, going against the trends determined by the general market…
English version Dear Readers, welcome back. What’s your dream? Close your eyes and imagine that you’ve been catapulted into your favorite dream. Can you feel the warmth or cold of the surrounding environment? Can you see the colors of your imagination? Can you take a step forward and enter your new reality? Welcome to your…
English version Dear Readers, welcome back. The world is changing, and together with the seasons and the weather, we also are adapting. As we change so we modify the dynamics that lead us to measure up to society and the market, altering our purchase behavior. What will the “Customer of the Future” look like? Many…
English version Dear Readers, It would be very easy these days to show no pity for some people or situations, especially after having had confirmation that stupidity and arrogance of the human being go hand in hand. But I won’t do it. I don’t consider myself an arrogant man or a stupid one. Instead I…
Italian version Il tema della copertina di questo mese è la superbia. Considerato il peggiore dei 7 vizi capitali nella religione cristiana, è anche la peggiore “bestia nera” di questi ultimi decenni. Ma cos’è la superbia? Il vocabolario la definisce come “esagerata stima di sé e dei propri meriti (reali o presunti), che si manifesta…
English version Welcome back, In my few, or many, years I spent in my life I’m noticing more and more a change in the human being. There are some basic elements of life that characterize us and that we differ from the animal world as the values, conscience, thought, culture, sapience, wisdom, compassion, art, music,…
Italian version C’è bisogno di prendersi un momento per fare una pausa di riflessione nel nostro quotidiano soprattutto in questi momenti di agitazione e panico e in procinto del Natale. Una sorta di respiro profondo nel mezzo di una corsa, una boccata d’aria durante un nuotata, un momento di luce in una giornata buia. È…
English version Life is strange sometimes. It will present the bill before you asking it. And in this moment you make the difference. I am ready, I will be always ready. I do not fear, do not scare me. I am a warrior. I know what it is to die and reborn and for that…
English version Dear Readers, It may seem strange to many, but I’ve always treated the month of September as though it were the beginning of a New Year. The thought of August 31st as New Year’s Eve? While strange sounding, it may be true. This school of thought allows me to view September as a…
